About Us

Swag Custom Rides is the first and only Automotive Custom Restoration Non-Profit Shop in America. Swag restores, customizes and fabricates vehicles with two missions in mind – restoring vehicles while transforming lives.

With a team of leading industry professionals, Swag provides job training, education and life skills for troubled individuals recovering from life-controlling problems. 

Something happens when an individual has the opportunity to transform a rusted and discarded vehicle into a one-of-a-kind, show-quality custom ride. We combine intensive, hands-on guidance and mentoring from a team of passionate builders to offer these men a priceless opportunity. They are given a chance to see their own lives lifted out of the discouragement and heavy toll of their negative experiences.

Each resto-mod benefits our guys, their families and their communities.

By having a part in something positive and productive, these men once again find pride in who they are.  They can be restored, and eventually transformed, into an invaluable social resource. 

As a business, Swag builds vehicles for clients, corporations and charities. We also create marketing and branding strategies, and produce custom memorabilia and apparel. All are key parts of our multi-faceted branding services for local and national impact

Contact the Swag Crew today to get started on your vehicle!